Key takeaways
- Choose a stable team, a committed leader and a lag measure leadership already cares about.
- Get the sponsor's agreement to the WIG before the kickoff, and let the team help choose it.
- Have the scoreboard working before Session 1; don't run the first Session without it.
- At Day 30, check that every Session happened and commitments are getting more specific; judge the lead measures later.
Phase 1 — WIG and team (Days 1–7)
Pick the team
- Choose a team with stable membership for the 90-day cycle ahead. Float-heavy units, rotating residents, or temp-staff-dependent teams produce social accountability problems that undermine the cadence.
- Choose a team leader committed to running weekly Sessions for the full cycle. A half-committed leader is one of the most common reasons a launch fades.
- Choose a team where the relevant lag measure is something leadership cares about. A WIG on a metric leadership doesn't track produces a cycle that runs in isolation from the rest of the organization.
Pick the WIG
- Start from outcomes that matter most over the next 90–120 days, not what's most urgent right now. Urgency favors fire-fighting; importance favors WIG selection.
- Draft the WIG in "from X to Y by Z" form with hard numbers. "From 1.8 CLABSI events per 1,000 line days to 0.8 by [date]" is a WIG. "Reduce CLABSIs significantly" is not.
- Force-rank if multiple candidates emerge. "If we could only achieve one of these in 90 days, which?" Take the top answer.
- Get sponsor alignment before presenting to the team. Sponsor protection prevents the WIG from being diluted or replaced mid-cycle.
- Involve the team in the choice. The book's rule is that senior leaders can veto a team's WIG but shouldn't dictate it; a team that helped choose its WIG is more likely to own it. Once chosen, don't reopen it mid-cycle.
Phase 2 — Lead measures and scoreboard (Days 8–14)
Design lead measures
- Generate candidate behaviors with the team. "What behaviors, if performed consistently, would most reliably move the lag?"
- Apply the three tests to each candidate: predictive, under team control, measurable weekly.
- Aim for 1–2 lead measures. Three is the edge of manageable.
- Identify the data source and owner for each measure before finalizing. If no one can own the weekly data pull, the measure will silently stop being tracked.
- Verify additivity. Prefer behaviors team members do ("complete bedside teach-back") over behaviors they avoid ("reduce rushed discharges").
Build the scoreboard
- Decide format: physical whiteboard, printed sheet, or digital display. Physical or screen-visible strongly preferred over login-required.
- Apply the five-second test: cover the scoreboard, ask a team member who wasn't involved "is the team winning?" — if they can't answer, simplify.
- Show the lag trend, the current lead vs target, and a winning/losing indicator. Nothing else.
- Test the data update process before Session 1. The scoreboard updates weekly; the update mechanism has to be operational before the cadence starts.
- Post the scoreboard where the team gathers before Session 1 — visible, not hidden in a system that requires login.
ImprovementFlow
4DX (Four Disciplines of Execution)
In ImprovementFlow you set up the 4DX template once and give each team its own copy, so a single-team launch can extend to more teams without rebuilding the spreadsheet.
Phase 3 — Cadence launch (Days 15–30)
Schedule the cadence
- Pick a consistent day and time for the team's full 90-day cycle. Send recurring invites as protected blocks — not tentative.
- Pre-populate the agenda: (1) Account: report on last week's commitment, (2) Review the scoreboard, (3) Plan: make new commitments for the coming week.
- Give the team the commitment template before Session 1: "By [day], I will [specific action] for [specific recipient or scope]."
- Notify the sponsor of Session 1 date; share the WIG statement and scoreboard.
Run the first three Sessions
- Session 1 (around Day 15): introduces the format. Expect awkwardness and vague commitments while the team finds its feet.
- Session 2 (around Day 22): the first week of commitments has run; some were kept and some weren't. Coach specificity in the new commitments.
- Session 3 (around Day 29): the rhythm starts. Commitments are more specific and the scoreboard is becoming a shared reference. Keep the Session to 20–30 minutes.
Day-30 review
- Cadence: did every Session happen on schedule? A missed Session in the first month is a structural problem to fix before the cycle continues.
- Commitment quality: are commitments specific, behavioral and dated? Look for improvement from Session 1 to Session 3.
- Kept commitments: misses are normal early on. If most commitments are being missed, look at whether they are too vague, too big or not tied to the lead measure.
- Scoreboard accuracy: is the data updated every week? A stale scoreboard is an early sign the cadence is drifting.
- Lead and lag: it's too early to judge whether the lead measures predict the lag. Revisit that once you have several weeks of both.
What you'll discover
- The first WIG you picked may not be quite right. As the team learns, the WIG can be refined (not replaced) with numbers anchored more accurately.
- Lead measures that looked predictive may not be. Early data may show lead movement without lag movement; that's information, not failure. Step 6 of the basic process in the primer covers this calibration.
- Some team members find the Session format easier than others. Coaching and a consistent commitment template usually narrow the gap.
Days 31–90: keeping the cadence through the cycle
- Hold the Session at the same time every week, even in a bad week. If time is short, shorten it to 15 minutes rather than cancel it.
- Bring several weeks of lead and lag data to a Session around the end of the second month and decide together whether each lead measure is earning its place.
- Ask the sponsor for a short monthly check-in on Session status and the scoreboard. It costs them little and keeps the WIG protected.
- Close the cycle deliberately: record what moved, which behaviors seemed to drive it and what the team would change, then choose the next WIG.
- Add a second team only when the first one is running its Sessions without prompting.
How ImprovementFlow supports this
- Set up the 4DX template once and give the pilot team its own copy, so later teams start from the same structure without rebuilding the spreadsheet.
- The WIG statement, the named roster, the scoreboard and the standing Session time are set before the first cycle opens.
- Last week's commitments are already on each Session's agenda, and the sponsor sees Session status and kept-promise rate without attending.
- Our customer success team can support WIG selection, lead measure design and your first Session.
Key terms
- WIG: Wildly Important Goal. A single most-important outcome a team commits to achieving in a defined timeframe, phrased as "from X to Y by Z."
- Lead Measure: A behavior or activity metric that predicts the lag measure. A leading indicator the team has direct control over.
- Lag Measure: The outcome metric a WIG is measured against. Tracks whether the goal is achieved but doesn't predict it.
- Scoreboard: A visible display pairing lead and lag measures. Discipline 3 of 4DX. Often rendered publicly in work areas for team-wide visibility.
- WIG Session: The weekly meeting rhythm in 4DX Discipline 4. Teams review the scoreboard, report on last week's commitments, and make new commitments for the coming week.
- Cadence of Accountability: The weekly rhythm in 4DX Discipline 4. Teams meet every week at the same time, for the same length, with the same agenda — report on last week's commitments, review the scoreboard, make new commitments. The rhythm itself is the mechanism.
- Kept-Promise Rate: The percentage of weekly commitments a team member or the team overall followed through on. Tracked across a WIG cycle; healthy cadences typically sustain 70–80%+. A sustained drop below 50% signals a need to address commitment quality or team accountability directly.
